Hi, I’m JJ Virgin!
I help people age 40+
lose the weight and keep it off,
so they look and feel better than ever.
Celebrity Nutrition and Fitness Expert
Four-time NY Times Best-Selling Author
So where were you in the ‘80s?
I was traveling around the world teaching aerobics, complete with pastel leotards, spandex tights, and leg warmers.
(It’s okay to laugh – we all wore them!)
Soon I owned a gym and became one of the very first personal trainers in LA.
It was just me and Body by Jake, out there teaching people how to eat right and get fit.
And that’s when I realized
we were doing it all wrong.
That was back in the days of low-fat cottage cheese, whole wheat bread, and counting calories. But some of my celebrity clients still couldn’t seem to lose the weight!
I’ll be honest: I assumed they were cheating. So I called their bluff!
I took them on a luxurious spa getaway, where I could monitor everything they ate and all their activities.
Guess what happened?
Some of the participants dropped pounds, just as expected.
But some of them didn’t see the scale shift at all – one or two even gained weight! That’s when the light bulb went off.
Your body isn’t a bank account, it’s a chemistry lab.
It’s not just calories-in, calories-out.
A hundred calories of leafy greens affects your body much differently than getting those same calories from a chocolate cupcake!
Not only that, so many “health” foods are actually awful for you: diet soda, whole grains, tofu, fat-free yogurt…
When most people eat those foods, they produce inflammation that not only stops weight loss, but can also cause miserable symptoms like fatigue, headaches, joint pain, skin trouble, mood swings, and gas and bloating.
There’s a better way!
(And it’s so much easier…)
I spent years doing hands-on research, including working with doctors and clients and taking dozens of grad school courses.
I discovered that by finding your food and carb intolerances and working out a whole lot less, you can create a healthy lifestyle customized to your personal body chemistry and needs.
And that first light bulb moment 20 years ago led me to where I am now: a triple-board certified nutrition expert, Fitness Hall of Famer, 4-time New York Times best-selling author, and passionate advocate of eating and exercising smarter.
No deprivation, no guilt,
and no more hours
on the treadmill!
I’ve helped hundreds of thousands of clients lose the weight.
I’ve been honored to see the results transform their lives.
But if you’re looking for a success story, let me share mine…
In my 20s, I dieted constantly, worked out several hours a day, and had 25% body fat.
Today, I’m 55, and I never go hungry, work out just minutes day, and have 15% body fat – not to mention clear skin, better sleep, and the energy to parent two sons and run two companies!
You can do this, and I’d be honored to show you how.
Whatever your goals – weigh less, move more, get out of pain, look and feel younger – my team and I are here for you!
We have hundreds of free recipes and resources to share, plus state-of-the-art programs and products and plenty of support to help you build your ideal lifestyle.
I don’t do magic weight loss pills or empty promises. But if you want to learn how to lose weight fast and keep it off for life, let’s get started!
you are worth it.
you are worthy.
“JJ Virgin is unlike any other practicioner I have ever known… She is a true combination of genius, innovator, and expert. This rare combination, coupled with her compassion and true desire to help empower individuals to commit to themselves is a rare and priceless gift. I have 110% confidence whenever I refer a client, friend, or family member to her!!”
“We learn by attraction. Just look at JJ Virgin and you will want what she has. This book teaches you how to get it.”
“If I could make one person America’s Nutrition and Fitness Czar, it would be JJ Virgin. I don’t know anyone who would do a better job of getting this country fit and healthy again.”
“JJ distills the truth about nutritional science into bite-sized chunks, then serves it all up in a delectable fashion so you can get to work on your health immediately.”