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Note From JJ

Hi %$firstname$%,

It’s a dry heat… Last week I was in Phoenix and this week I am home in the desert. I realized how much I have acclimated to this weather when I chose to sit outside at lunch in Phoenix with a few other brave souls. I thought it was great since it hadn’t hit triple digits yet! Everything is perspective, right?  My dog however, isn’t as enthused so we are now out walking early and late.

Before I headed out to Phoenix I did some cooking and taped some podcasts with my buddy Jeff Moore from WildThingsSeafood.com. He’s been on the program for about 2 months, has lost 23 pounds and counting, and is chronicling his journey in his blog. You will love this - when I met him he had The Virgin Diet  book… which he hadn’t read and he said, "But JJ, what will I eat?"  I answered, "Um Jeff… don’t you own a SEAFOOD company???" I think he just needed a bit of accountability cuz now he can’t believe how easy it is, has no more cravings or insane hunger and has stopped dieting as a hobby. Now he is giving out The Virgin Diet Cookbook to his customers!  

This inspired me to do a virtual live challenge for the Virgin Diet where I will be on live, my coaches will be involved AND we will have some fun contests for awesome prizes. It is so much more fun to do this together. Watch for this - we are getting it all set up now for July because doing it with a friend or a GROUP is the #1 Secret to Virgin Diet success that is shared by many of our success stories. (See below!)

This week I have a bunch of amazing health experts (and great friends) in town so we can all get together and collaborate. I am always looking for more great information and tools to share with you. One of them is coming up quick - it is my buddy Marc David’s Eating Psychology Virtual Conference. I participated in this last year and got great feedback from the community on it so I am excited to be a part of it again. Be sure to register, there is no cost and there are some amazing people sharing their wisdom! And again, heads up on the July live challenge - I love doing this as a group and I want you to join me (I get lonely) and bring a deserving friend. 

Stay cool,

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Feature Article

Secrets of Eating Psychology

Most of us have been taught to believe that good nutrition is about eating the right food. Of course, this is true, but there’s more to the equation. What we eat is only half the story of good nutrition. The other half of the story is who we are as eaters. That is, what we think, feel, believe, our levels of stress, relaxation, pleasure, awareness, and the inner stories that we live out all have a powerful and scientific effect on nutritional metabolism.

So the good news is this: you can change your health and your nutritional status without changing anything you eat, but by changing you the eater. In my 30 years of work in nutrition and psychology, I’ve seen so many profound breakthroughs around weight, overeating, and a long list of health conditions when we began to practice some of the simple principles of eating psychology. Here’s what I mean:

1.  Stress can put weight on – relaxation can take it off.

It’s fascinating how anxiety, fear, judgment and even negative self-talk can create a physiologic stress response in the body. This means that we generate more cortisol and insulin, two hormones that signal the body to store weight, store fat, and stop building muscle. We literally change our calorie burning capacity when we’re stressed! But when we learn to ease into life and breathe more deeply, the body enters a physiologic relaxation response. In this state, we create our optimal day-in, day-out calorie-burning metabolism. Far too many people adopt stressful weight loss strategies – impossible to follow diets, overly intense exercise programs, tasteless food, extremely low calorie meal plans – all of which can create the kind of stress chemistry that ensures our weight will stay put. It’s time to relax into weight loss.

2.  Happiness is the best digestive aid.

When eating during anxiety or stress, many people report symptoms like heartburn, cramping, gas, and digestive upset. Once again, during stress, the body automatically shifts into the fight-or-flight response.  And in the moment the stress response is activated, something very interesting happens – our digestive system shuts down. It makes perfect sense that when you’re fending off a hungry lion, you don’t need to waste energy digesting your breakfast. All the body’s metabolic energy is directed towards survival. So, you could be eating the healthiest food in the universe, but if you aren’t relaxed, digestion and assimilation will never reach its fullest potential. Fortunately, the remedy for creating your most powerful digestion is this: eat with a big smile.

3.  Overeating – it’s simpler than you think.

Most people think they overeat because they have a willpower problem. Well, here’s the good news – you’re not a willpower weakling. The problem for many overeaters is that they don’t actually “eat” when they eat. Meaning, we aren’t always fully present with a meal, aware of its taste, or simply feeling nourished by the food. Because the brain requires taste and satisfaction, it misses out on a key phase of the nutritional experience. The brain literally thinks it didn’t eat, or didn’t eat enough. And it simply screams “Hungry!” So, you can dramatically decrease your overeating by increasing your awareness and presence at every meal. It’s that simple.

4.  Make sure you have enough Vitamin P – Pleasure!

Far too many people are taught to believe that pleasure is something frivolous. Well, it’s actually required by our biology. All organisms on planet Earth are programmed to seek pleasure and avoid pain. So if you’re eating and not paying attention, the brain will drive you to seek more pleasure via overeating. What’s worse, if you’re stressed while eating, the excess cortisol in your system actually de-sensitizes us to pleasure – so you’ll need to eat more food in order to get the pleasure you’re seeking. The bottom line is this: If you want more pleasure from food, you don’t need to eat more of it. Simply relax and enjoy, and the body will naturally experience the pleasure it seeks. And the great news is, since pleasure catalyzes a relaxation response, it actually fuels digestion and assimilation.

Hopefully, you’ve noticed that there’s way more to good nutrition than simply the food itself. We bring all of ourselves to the table – our hopes, fears, thoughts, feelings, dramas, and dreams. And the more we include a well rounded nutritional profile – Vitamin R – relaxation, Vitamin P – pleasure, Vitamin S – slow, and Vitamin L – Love – the more we can literally nourish ourselves on every level.

Marc David is a leading visionary in nutrition and psychology, best-selling author and founder of the Institute for the Psychology of Eating. His books have been translated into over 10 languages and his work has been featured in CNN, NBC, and in numerous media outlets across the world. He teaches in the internationally acclaimed Eating Psychology Coach Certification Training, along with popular online programs that are designed for anyone looking to take a big leap forward with food and body. Learn more about this breakthrough work at psychologyofeating.com

JJ Recommends

I’m excited to share that I’m a featured expert in the 2nd Annual Online Eating Psychology Conference. Join me, along with Marc David, Founder of the Institute for the Psychology of Eating, as he interviews over 45 experts in eating psychology, health and nutrition. Get ready to hear some great information that will help you take a big leap forward with food and metabolism in this one-of-a-kind virtual conference! You’ll learn fascinating and practical insights on overeating, binge eating, body image, emotional eating, endless dieting, weight, food and intimacy, spirituality and nutrition, women and food, the impact of mind on metabolism, nutrigenomics, functional nutrition, neuroscience and personal change, the energetics of food, the gut-psychology connection, world nourishment, health at every size, the latest research in eating psychology and nutrition, and much more.

You can sign up for the 2nd Annual Online Eating Psychology Conference for at no cost here.

Some of the experts in this unique online event include Dr. Mark Hyman, Dr. Sara Gottfried, Dr. David Perlmutter, Dave Asprey, Dr. Tom O’Bryan, Dr. Frank Lipman, Dr. Alan Christianson, Dr. Hyla Cass, Amy Pershing, Dr Srini Pillay, John Robbins, Jon Gabriel, Dr. Susan Albers, Sayer Ji, Donna Gates, Jessica Ortner, Pedram Shojai, Emily Rosen, and many more!

It’s time for an approach that honors all of who we are as eaters – body, mind, heart and soul.

Once again, here are the details:
Dates: July 21 – 26, 2014
Price: No cost
Where: Online!
Sign up here

I look forward to seeing you in the conference!

JJ Recommends

Get the TRUTH about Aging, Brain Health, Gluten, Superfoods & More from Top Experts at NO Cost: 

The truth is this:  It’s NOT EASY TO KNOW THE TRUTH!  There’s just too much info out there to sort it all out.  That is exactly why ACCESS to experts is one of the key things I focus on for my community.  In just a few short weeks, Dr. Peter Osborne (aka the Gluten Warrior) is hosting “The Functional Health Summit” at NO cost, bringing in the best expert speakers on topics of nutrition, fitness, aging, digestive health, brain health, ADHD, diabetes, gluten, superfoods (and many more). In fact, I’ll be speaking along with 35 of the top experts from around the globe who will bring their BEST insider info to support you. Who’s coming to the party?  NY Times bestselling authors like John Rowley will be talking about his book The Power of Positive Thinking; David Meine, author of Diet Chaos, will speak on how to lose weight without losing your mind; and other programs on topics such as:

How to lose over 100 lbs and keep it off
How to lose weight simply
How to manage ADHD
How to improve your blood sugars with food
Top ten superfoods to add to your diet
How to improve your adrenal health
How to solve insomnia
Why the Failed Medical Model isn’t giving you solutions to your health problems

I’m thrilled to be part of this summit.  Be sure to REGISTER asap (at no cost) and mark your calendars for July 14-23rd  …10 whole days with 4-5 speakers every day to choose from. Get Registered Now 

Virgin Diet Success Story

Krista D
IA

The Virgin Diet changed my life! I never knew it was possible to feel this great and I owe it all to The Virgin Diet. The Virgin Diet has motivated me to share it with as many people as I can. Through my blog, Pretty Little Blog, our Virgin Diet Facebook Group has grown from 3 friends to over 200. I still have no idea how so many people found our group!

Before The Virgin Diet my life consisted of nonstop headache, skin breakouts, lack of energy, back, shoulder and neck pain, depression and unexplained dizziness. I thought that I would have to live with these symptoms my entire life and that they are normal things to feel, but by following The Virgin Diet ALL of my symptoms disappeared and so did the extra weight I had been carrying after having 2 children. Before The Virgin Diet I felt like I was missing out on having fun with my kids because my symptoms kept me from being able to live the life I had wanted to. I had been going to physical therapy for back and neck pain and it helped, but it was more of a temporary relief. Being dizzy also kept me from living a normal life, I never knew if I was going to feel dizzy that day and I even worried about whether or not I'd be too dizzy to do everyday things! I felt like I was living in a nonstop fog, nothing helped and now I know it was 100% food related! I had immediate relief from my symptoms and found in Cycle 2 that I am intolerant to gluten, dairy, eggs and soy! No wonder I was such a mess!

My sister-in-law had told me about The Virgin Diet and I immediately thought I could never do it. I got motivated to lose the weight before a vacation and just stuck with it to a T. I lost the promised 7 pounds in 7 days and just kept losing! I very quickly realized The Virgin Diet was not just a diet! It was seriously medicine for all of my symptoms and I am still shocked to this day that all of my symptoms and added weight was food related.

The importance of people trying this diet is what made me blog and create a Facebook group just for The Virgin Diet. Having a strong support group kept me motivated to stick with the plan. But it was easy because the way it made me feel & losing weight so quickly was all the motivation I needed. I filled out a food and water form that I had created to make sure I didn't miss a single thing I needed to eat or drink that day. Pre-making meals were so nice and made it super quick to grab a Virgin Diet friendly meal or snack. Starting my day with my Virgin Diet shake put my day off to a great start! I cannot thank JJ enough for all of her hard work and dedication to helping people! If I can even help 1 person reach their goals and conquer food intolerances I would be honored. 

Before	After

How has it impacted the lives of your family and the people around you?
My husband was motivated to try The Virgin Diet after I had done it and he also had amazing results, losing 20 pounds! My two daughters are both under the age of 3 and starting this lifestyle when they are young has been the best possible thing I could have ever done.

© 2014 JJ Virgin & Associates, Inc. Celebrity Nutrition & Fitness Expert JJ Virgin helps clients lose weight fast by breaking free from food intolerances. She is author of New York Times Bestsellers The Virgin Diet: Drop 7 Foods, Lose 7 Pounds, Just 7 Days and The Virgin Diet Cookbook: 150 Easy and Delicious Recipes to Lose Weight and Feel Better Fast. JJ is also bestselling author of Six Weeks to Sleeveless and Sexy, a Huffington Post blogger, creator of the 4X4 Burst Training Workout, and co-star of TLC's Freaky Eaters. Learn more at www.jjvirgin.com.

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