Declare Yourself Successful with Bo Eason – #333

How to Be the Best at What You Do

NFL football player, speaker and leadership coach, Bo Eason joins JJ today to discuss the importance of having big dreams. He explains the difference between setting goals and declaring yourself, and why declarations are so much more powerful. Declarations are long term and inform every aspect of our lives. They’ll talk about how important creating a successful environment is, including surrounding ourselves with people with common ambitions. Bo and JJ discuss how setbacks are just part of the process, and how overcoming obstacles makes us even stronger.

Freebies From Today’s Episode

Download the first chapter of Bo’s book There’s No Plan B for Your A-Game by going to

Main Points From Today’s Episode

1. To be successful, you need to make a declaration. A goal is short term but a declaration informs everything we do in our lives.

2. One of the major components to this is creating an environment for success. You must surround yourself with people who are on the same page as you are.

3. When you fall off track, you just have to do some course correcting. The important thing is to let go of any shame and stay focused on that declaration.

Episode Play-By-Play

[5:22] Bo discusses what inspired his determination to become the best NFL safety in the world.

[7:28] Even though it’s very inspirational, there are listeners who may not want to become football players…How can you apply these lessons to yourself?

[8:04] JJ shows how you can use Bo’s example and lessons to become the healthiest you.

[8:40] Why the word declaration instead of goal? Bo explains the difference between a declaration and a goal.

[10:54] If you live like a healthy, lean person, you will become that, over time.

[11:05] Bo explains how he made his declaration at 9 years old. He wasn’t going to be the best safety at 9 years old, but he began living like he was.

[11:50] Why you should get rid of your goals, and make a declaration instead.

[12:20] One of the major components to this is creating an environment for success. You can’t lose weight if you are surrounded by people who don’t care about what is important to you.

[13:40] Bo gives an example of one of his friends who is the 7th fastest recorded runner. Who do you think he hangs out with?

[15:08] You get to decide if you want to be super healthy, or to stay mediocre and keep the body you have now. Once you make your declaration, watch the magic happen!

[16:49] When you go off track, you just have to do some course correcting.

[18:00] What we can learn from a plane’s automatic pilot mechanism

[18:50] Bo explains why he loves obstacles.

[20:55] How JJ’s friend Nicole overcame her body image issues

[22:00] When you give yourself a big obstacle, one of the positive side effects is how much confidence and self worth you gain just from the daily process of overcoming challenges.

[25:00] How instant gratification can hurt us

[25:24] The big things that you look back on in your life are the things that took a lot of work.

[25:50] To help you begin, Bo has a new book, There’s No Plan B for Your A-Game and he’s offering the first chapter free. Just go to to download.

[27:48] Why are so many successful people super healthy?

[28:41] JJ’s challenges for you:

(1) Make a declaration rather than a goal.

(2) Give yourself realistic timelines.

(3) Create a no-fail environment.

Mentioned in this episode:

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Ben Hardy, Willpower Doesn’t Work

Bo Eason, There’s No Plan B for Your A-Game

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