The Real Reasons Your Metabolism Is Stuck After 40

After four decades in this industry, I’ve discovered something that will validate every frustration you’ve felt about your stubborn metabolism. You’re eating clean, hitting your macros, crushing your workouts, watching every calorie—and the scale won’t budge. The truth? Your body isn’t broken, and you’re not failing. You’ve simply been following the wrong set of rules that may have damaged your metabolism over time. Today, I’m revealing the 10 hidden biological barriers that could be sabotaging your efforts, plus the one surprising factor that will blow your mind. This isn’t about restriction—it’s about restoration. It’s time to understand why getting metabolically healthy comes first, and weight loss follows. For every woman over 40 who’s ever wondered if she’s going crazy, this episode will change everything you thought you knew about your body.

 What you’ll learn:

  • Why chronic calorie restriction can actually lower your metabolism by 500 calories per day
  • The hidden connection between inflammation and stubborn belly fat that creates a vicious cycle
  • How hormonal changes during perimenopause shift fat storage patterns and what to do about it
  • The shocking truth about environmental toxins stored in fat cells and their impact on your metabolism
  • Why poor sleep makes you instantly more insulin resistant and hungry for all the wrong foods
  • The muscle-first approach that transforms your body composition instead of just moving the scale
  • How gut health and food sensitivities can be secretly sabotaging your weight loss efforts
  • The surprising lifestyle factor that’s making your body too “comfortable” to burn fat efficiently

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Resources Mentioned in this episode

7-Day Eat Protein First Challenge

Track your protein & macros with the Cronometer App

Dr. Joe Dispenza meditations

Dumbbells

Get wild-caught fish and seafood from Vital Choice

Reignite Wellness™ Magnesium Body Calm

Download my free Resistance Training Cheat Sheet

Get a Sunlighten Sauna – use promo code JJVIRGIN when requesting pricing information for $600 off

Reignite Wellness™ Sleep Candy

Tapping Solution

The Virgin Diet

Get Ziva’s Stress Less Masterclass: How to Overcome Anxiety, Reduce Stress and Improve Sleep

Try SHEatine

Episode Sponsors: 

Try Qualia risk free for up to 100 days and code VIRGINWELLNESS for an additional 15% off

Click Here To Read Transcript


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[00:00:00] JJ Virgin: You’re doing everything right. You’re eating clean, you’re hitting your macros, you’re doing your workouts, you’re watching your calories, and nothing is working. The reality. You’re not crazy. It’s not about willpower, it’s about biology. And today I am gonna walk you through 10 hidden reasons. Your body could be holding onto fat and more importantly, how you can overcome it.

[00:00:25] JJ Virgin: So here’s how this all started. I’ve been in this world for 40 plus years now, and in my early twenties I was personal training my way through graduate and doctoral school, and I had a group of clients in, one of them had a ranch in Santa Barbara. And she said, Hey, let’s have a girls trip to Santa Barbara.

[00:00:45] JJ Virgin: So I took them all there. I controlled their calories, I controlled their exercise. I had everything dialed in prior to this. I admit it. When people weren’t getting the results, I thought it was because they were cheating, that they weren’t being honest to me. And what I discovered during this time in Santa Barbara was that despite having everything controlled.

[00:01:10] JJ Virgin: Some people did lose some weight during that time, but some people didn’t and some people even gained weight. Ah, what the heck is going on? And then I validated this again because I was working at the Palms and Palm Springs, which was a spa where people came and stayed and again, controlled their food.

[00:01:29] JJ Virgin: We knew their exercise, everything else, an exact same thing happened, what is going on? And so that’s when I realized that. In order for you to lose weight, and when I say weight, I am talking in order for you to lose body fat and hold onto or build muscle, and I take a muscle first approach. By the way, you need to be healthy.

[00:01:49] JJ Virgin: You don’t lose weight. I. To get healthy, you actually have to get metabolically healthy in order to make those body composition shifts. And there’s just a lot of craz misinformation and myths out there that you may have fallen prey to. So before we get into these 10 reasons and what you can do about them, with the last couple being a doozy, and I’ve got even a bonus one that kind of below your mind, I am first going to bust a couple myths, so bear with me first because these have to get out there so that we just.

[00:02:21] JJ Virgin: Release them and the first one is just my age. I’m getting older now. I am gonna be the first to say I hear out there, oh, menopause does nothing to your metabolism. And I call Big Bs on that. However, the biggest thing that’s going to make the biggest difference are your habits. And guess what? We can change those next one.

[00:02:43] JJ Virgin: I just need to do more cardio. Reality is no, you need to add more muscle. So you might need to be shifting some of that cardio your cardio bunny and moving them over to resistance training. Third, it’s my hormones. They are out of control. Well, I’m gonna tell you, and one of the things we’re gonna talk about is hormonal imbalances and what they can do.

[00:03:02] JJ Virgin: And yes, they can absolutely have an impact. However, there’s so much you can do in lifestyle that can help get them better. It may not take it all the way. Some of these things, if your hormones are down, you might need to replace them. But there’s a lot you can do with lifestyle. And what I want you to really understand is that this is not about.

[00:03:22] JJ Virgin: Restriction. What we’re gonna be talking about is restoration, rejuvenation. You are not broken. You’ve just been taught the wrong set of rules, and they may have damaged your metabolism over time. Alright, so let’s get into it. Let’s talk about those 10 hidden barriers and what you can do about them.

[00:03:40] JJ Virgin: Chronic caloric restriction. Now we’ve all heard about this, what happens when you cut your calories too low and for too long your body tries to save you from yourself. There’s something called adaptive thermogenesis, which after caloric restriction especially happens if you start to lose muscle mass, can make long-term weight loss even harder.

[00:04:00] JJ Virgin: It is what happened to the Biggest Loser candidates after they got done with that extreme weight loss. Their daily resting metabolic rate was about 500 calories lower than it should have been. So imagine having to starve yourself even more. So you really wanna watch chronic caloric restriction. What I like to do, and you’ll hear about it in a little bit, is do some cycling caloric restrictions.

[00:04:22] JJ Virgin: So five days on, two days off. Learn this from my buddy, Dr. Bill Campbell, and then make sure that you’re leading with Protein first and focusing on. Putting on muscle mass, really one of the things that happens, um, with the GLP ones, it’s not that you lose muscle because the GLP ones, it’s that you lose muscle because you’ve lost your appetite.

[00:04:43] JJ Virgin: You’re not prioritizing protein resistance training. So when you fix that, you can offset a lot of this issue that happens from chronic low calories, and we really don’t want to be. Doing chronic low calories anyway, yes, you need to be in a little bit of a deficit to lose body fat. However, I like to cycle this, and I also like to do a lot of this in terms of.

[00:05:06] JJ Virgin: Push and then, and then give yourself time to just recover, like so push for five days or do, uh, a program for a month and then stabilize and go from there. Okay, next one. Inflammation. Inflammation is an interesting one and I remember looking at a, um, chart years ago and they were showing how. Obesity drove inflammation and inflammation drove obesity.

[00:05:29] JJ Virgin: And round and round and round we went go. And it was kinda like we were all looking at this chart going, well, which came first? Chicken or the egg? Like, did you get inflamed and it created obesity or did you get obese? And it created inflammation. And we also know that inflammation can drive insulin resistance as well.

[00:05:46] JJ Virgin: So now you get impaired, not just insulin signaling, but leptin signaling, which means you’re gonna feel hungrier and better at storing fat. A very. Bad combo. Right. So what do you do about this? Well, one of the things that I look at, because it actually, there was a study in Nature 2006 showing that chronic inflammation is a key driver in metabolic dysfunction.

[00:06:08] JJ Virgin: But one of the places I start with this is diet. And when I wrote the Virgin Diet years ago, I didn’t really realize what I’d stumbled upon at the time. I’d taken a simple food elimination diet. ’cause what I was seeing when I was looking at food sensitivity testing is what we were doing. In the elimination diet world was way more complicated than what I was seeing people reacting to.

[00:06:28] JJ Virgin: And what I saw there was that gluten was really the driver to making your gut more permeable. And then the top things that seemed to trigger that low grade immune response that created the inflammation were dairy and eggs, and then corn, soy, and peanuts. And of course. Sugar also is disrupting the gut microbiome.

[00:06:45] JJ Virgin: So gluten and, and sugar, and especially fructose, we’re creating a lot of the problems. And then those other foods, we’re creating an inflammatory response. So one of the things I always like to do is, Hey, let’s start there. Let’s see how your gut integrity is. Is this an issue for you? You can either do an IgG four food sensitivity test, or you can just.

[00:07:03] JJ Virgin: Jump into the Virgin diet because by the time you would’ve gotten the test results back, you would’ve figured this out already. So that’s one thing you can do. And then another thing that can help you here with inflammation is, first of all, every time your muscles contract, you know what they do? They help reduce inflammation.

[00:07:18] JJ Virgin: The other thing is fish oil and making an oil change and making sure that you’re getting the omega threes that you need, that you’ve got a good balance between your sixes and threes and your diet that you’re not. Too heavy on the sixth side, which if you’re eating a lot of the ultra processed foods would put you into a more of an inflammatory state.

[00:07:34] JJ Virgin: And then taking fish oil, which I kind of think of as nature’s Advil next step. Oh, and one other thing that was interesting, I remember reading about this. Um, ’cause one of the ways you can test chronic and systemic inflammation in the body is through something called. H-S-C-R-P, highly sensitive, C-reactive protein, and it turns out antioxidants, which you get from eating that beautiful bright array colors of the fruits and vegetables can help lower that as well.

[00:07:59] JJ Virgin: So polyphenols from plants. Okay, the next one, I have to cover this. Of course, hormonal balances absolutely will cause some issues here. And let’s just talk about what it is because I, I can’t tell you how much it irritates me when they go, oh no, menopause doesn’t cause any kind of weight issues. I’m like.

[00:08:17] JJ Virgin: Okay, wait till you go through it and you tell me that, and maybe you’ll be one of the unicorns that it doesn’t. But I still remember my mom calling telling me that she called it shifting sands because basically she lost her butt. It seemed to all end up in her gut. And this is what happens. Estrogen’s going down.

[00:08:34] JJ Virgin: Estrogen is anabolic for women. It helps us build muscle. Cortisol is going up, so is insulin. Cortisol is more of a breakdown. Hormone can start to break down muscle. That combo’s not bueno. Then of course, cortisol and insulin together can lay down more fat about around your abdominal area and that visceral adipose tissue that we talk about.

[00:08:54] JJ Virgin: So what starts to happen, we start to lose muscle and gain fat. So even if your weight’s not changing, what your weight is made up of is and. For a lot of women, they also start to have their thyroid decrease. And of course, thyroid’s really your metabolic switch study in 2008 showed perimenopausal women showed increased central fat and increased insulin resistance.

[00:09:18] JJ Virgin: So what do we want to be doing here? Well make sure you’re looking at a fasting insulin when you’re getting a lot. Obs done. Super important. Track your body composition changes a DEXA and InBody, and work with a great menopause practitioner. Turns out that just being an OB GYN does not make you an expert menopause.

[00:09:36] JJ Virgin: As odd as that is that you really wanna find one who’s now been certified, a practitioner who’s been certified in. A menopause in is very hormone literate. This is another very interesting one, and I’ll tell you what came, how this came up. So the N Hayes Hanes data, which looked at DI obesity, you know, and there was always this idea that people got diabetes because they were obese, but what they discovered in the NHANES research is that wasn’t the case.

[00:10:03] JJ Virgin: What was actually happening is people got diabetes because of the toxins that were stored in the fat cells. So environmental toxins, plastics, pesticides, mold, can be known as obesogens. And what they do is they actually disrupt your hormones quite often, will, uh, make you more insulin reses resistant, lower thyroid function, but also they will lower your metabolism.

[00:10:25] JJ Virgin: I still remember the research I was looking at. By Tremble where he showed that our metabolic rate lowered slightly so that our body could hold onto the fat so it could hold onto the toxins. There was a study in 2017 in nature, uh, reviews, endocrinology that shows that showed the toxins weigh a role in obesity by altering metabolic set points.

[00:10:46] JJ Virgin: Okay, so what the heck do we do here? Because that 10 day juice fast, that that is not it. These toxins are. Wedged into our body. And it is one of the reasons when you start to think about losing fat, that you have to make sure that you are eating a nutrient dense diet because detoxification is a nutrient dense activity.

[00:11:05] JJ Virgin: You need the polyphenols, you need those antioxidants, and then you also need the amino acids. And this is where I get crazy about the juice cleanses that can free up the toxins but not get them the heck out. When you look at the process of detoxification, freeing them up. Very antioxidant, polyphenol rich, conjugating them.

[00:11:23] JJ Virgin: Amino acid rich, escorting them out of the body. Pooping peeing, sweating. It takes more things, and it might be something where you want to do something like have a vibrant wellness total tox screen, and then work with a good functional medicine provider. I will tell you that one of the things that I focus on here is when I’m home, I am in my sauna every single day.

[00:11:44] JJ Virgin: Thank you sunlight and sauna, and I also take binders to help bind up those toxins. So at the very least, that’s one of the things you can do is. Go in the sauna, take binders when you’re in the sauna, um, to help you get rid of these things. So, but tests, don’t guess at all possible. And I really love the vibrant wellness total tox test.

[00:12:06] JJ Virgin: Next up, sleep Boy, just one poor night of sleep. And you know this, we’ve all felt this one poor night of sleep and you are hungrier and it’s not. For salmon, right? You know, you tend to have elevated cortisol, elevated ghrelin, and so you now are hungrier. You are better at storing fat, you’re more insulin resistant.

[00:12:26] JJ Virgin: One poor night sleep, you’re more insulin resistant and one poor night sleep. You have trouble pushing muscle protein synthesis, so you’re also not gonna have the energy to work out and you’re not gonna get the results that you would from working out just. A cocktail of doom here. So I say this, not to go to to scare you, but maybe to scare you a little bit into prioritizing sleep.

[00:12:47] JJ Virgin: ’cause I find for so many people it’s not that you’re, you know, you’re stealing from sleep. Let’s call it what? It’s, let’s get that sorted if you’re perimenopausal. And I remember, well what happens here? Definitely work with someone because things like a little progesterone can change your game there. I also of course, love my sleep candy and magnesium.

[00:13:06] JJ Virgin: I do them every single night. Tra travel everywhere with them. And then think about things like a hot bath, a hot sauna can be super helpful for helping you go to sleep. Same with red light and just making sure that you’ve got a good dark bedroom or an eye mask, no sound, or use the Oslo sleep buds. Those are my current fascination and really.

[00:13:26] JJ Virgin: Take that hour for a ritual before bed where you’re just powering it down. I learned that from my buddy, Dr. Michael Bruce. Kind of hand in hand with sleep is chronic stress because I’m not talking acute. ’cause you know, the acute stress, you don’t eat, you don’t ah, you know. But chronic stress is a whole different ballgame and most of us are not running away from tiger.

[00:13:47] JJ Virgin: We are on a constant. Running away from the tiger, right? And that ongoing stress is going to elevate your cortisol at one point. It just can’t anymore. And so first you’re tired and wired, and then you just get flat out tired. And when you do that, guess what? Those cortisol receptions around your midsection.

[00:14:04] JJ Virgin: Yep. You’re storing that visceral adipose tissue. Again, study out of, uh, in 2000 from psychosomatic medicine, found that chronic stress. Is linked with abdominal fat accumulation because of that cortisol. So what do we do? Hey, shout out to my buddy Dr. Joe Dispenza for, uh, meditation. I like, that’s, that’s my drug of choice here.

[00:14:26] JJ Virgin: Um, I love Emily Fletcher’s Ziva meditation too, so find your bliss tapping. Everybody, Nick Ortner, the tapping solution, which has been found to lower cortisol by 27%, maybe some box breathing. Very simple. That’s one of the ones I use as an interrupt if I find myself getting into a loop as I have been known to do.

[00:14:47] JJ Virgin: Maybe some gratitude. There is a 15 minute gratitude meditation that I use from Dr. Joe that I just love, love, love. And I gotta tell you, I do a big shout out for doggies, pets, kitty cats, but dogs, especially like, you know, there’s nothing like a wagging tail to lower your stress hormones. So find your bliss, find what works daily walks, doggies.

[00:15:07] JJ Virgin: Uh, funny YouTube video, and then maybe it’s some adapt. S like Rhodiola, ashwagandha. That could be helpful there too. And again, find the thing that works for you. ’cause that’s the most important. Now, maybe you’ve heard me talking about this online, about starting at around the age 30. We can lose up to 1% of our muscle mass every year.

[00:15:27] JJ Virgin: It’s really like. Three to 8% a decade until you get to your sixties, then it can be even double. Why is this so important? Oh, a whole lot of reasons. I love what Dr. Gabrielle line says about, you know, muscles, the organ of longevity, but it’s also muscle is like your metabolic spanks holds everything in tighter boost your metabolism improves insulin sensitivity.

[00:15:48] JJ Virgin: It’s a sugar sponge, gives sugar a place to land. And it’s, you know, multitasking messenger saying, Hey, reduce inflammation, improve insulin sensitivity. Make new muscle. And so this is key for you having a great metabolism as you age. So you gotta prioritize resistance training and then get a little help from your friends.

[00:16:07] JJ Virgin: Who are they? That is ine, that is my product I made for women. It is a specific type of creatine, a better creatine that is seven times more bioavailable than creatine monohydrate. So you use a SCO compared to what you would have to use with monohydrate. You know, they say we need about a gram of creatine from our diet a day, which means you’d have to eat a pound of fairly rare or two pounds of cooked meat, but yet we need to take five grams of creatine, monohydrate or more.

[00:16:33] JJ Virgin: So ask yourself why that math doesn’t math. It’s ’cause it doesn’t all get absorbed. So I use a better form called creatine, HCL, that I put together with trine and magnesium because it’s a exponential effect on how well your body is going to be able to produce and regenerate a TP. When you put those three things together.

[00:16:51] JJ Virgin: One of the biggest issues that we’ve had as women is this focus on losing weight. Instead of focusing on improving what our weight is made up of, improving our body composition. When you focus solely on the scale and losing weight, I. You don’t know if you’re losing muscle or fat or both. And in most weight loss situations, it’s 25 to 40% muscle, which is devastating to your metabolism.

[00:17:14] JJ Virgin: And so when you think of, if you’ve been doing this chronic dieting, which is suppressing thyroid function, and then you are also doing this, you know, gain it back, you lose weight, you lose 25% muscle, 75% fat, then you gain it back. Guess what you gain? Lot of fat, not much muscle, and this goes on and on and on until you really start to damage your metabolism.

[00:17:34] JJ Virgin: Slow down your resting metabolic rate. And you know what they found in obesity reviews 2016 showed how metabolic adaptation will continue even after the weight is lost. It’s so, it makes it really hard to maintain the weight. And there’s been some hypothesis that this is really happening because your body is trying to get back the muscle that it lost.

[00:17:55] JJ Virgin: So that’s why it’s making you hungry or making it harder. So what do you need to do? Focus on muscle first. Just like I say, eat protein first. What you’re doing in shifting your body composition, rather than focusing on losing weight, let’s focus on building muscle and that will help you burn fat. Focus on building muscle.

[00:18:12] JJ Virgin: So we’ve gotta make sure that you’re doing what you need to do for muscle mass and we gotta make sure that you’re using a body composition assessment rather than just weight. ’cause you then have no clue what’s really going on there, right when you do that. You start to really focus on tracking your macros, maybe getting into a little bit of reverse dieting where you’re bringing up your calories a little bit.

[00:18:33] JJ Virgin: It will basically heal your metabolism, which is what we’re looking to do. Alright. Gotta talk about the gut. ’cause that’s where, honestly, it all started for me. I was teaching for a lab company and one things I was doing was using a food sensitive test and a gut microbiome cut test. But early, early on, before we really had all this.

[00:18:50] JJ Virgin: Info and gut microbiome. A couple things came to mind. Number one, I saw that when we did a food sensitivity test and we pulled out the foods people were reacting to, it was a miracle because they dropped the inflammation, they dropped the cravings, and weight loss became automatic. Then there was another interesting thing that happened.

[00:19:06] JJ Virgin: I got a client referred to me who was Suzanne Summer’s stepdaughter. They told me, oh, she needs a cheerleader. And I’m like, I think I know. Well wrong person. However, what she had was chronic bloating, and so every doctor kept giving her probiotics, which was making it worse obviously, ’cause she had a gut microbiome issue with a small intestinal bacterial overgrowth.

[00:19:25] JJ Virgin: I just didn’t know what that was at the time. I just thought this was 20 years ago. I was like, well, it. Doesn’t really make sense to give you more probiotics if they’re making you worse. Let’s focus on maybe restoring your gut and integrity. One, get rid of the foods that are causing inflammation. Two, rebalancing your microbiome.

[00:19:43] JJ Virgin: And so what did we do? We did the virgin diet. We got our on enzymes. We started making sure that her fiber, we brought the fiber up and turned everything around. She dropped 40 pounds and never re like just her new normal, like how cool. So gut microbiome and food sensitivity. Major issue, I already talked about the food sensitivity earlier on inflammation, but gut microbiome.

[00:20:07] JJ Virgin: And again, I’m gonna shout out the gut zoomer with over at Vibrant Labs as a way to look at this. And also there’s a great company, tiny Health, that you can get a great gut microbiome test. So there’s really good options out there for being able to look at these things and know exactly what you need to do to impact them.

[00:20:24] JJ Virgin: And finally. Erratic eating, meaning like, you know, you’re eating late at night, you’re snacking all day long now. I used to be an absolute crazy person about stop snacking and, you know, eat three meals and make sure you like. Now I’m, I’ve really kind of. Looked at this differently because the research didn’t bear it out.

[00:20:46] JJ Virgin: But here’s some of the things that seem to be helpful. Number one, to stop eating three hours before bed and give your body that time. First of all, as you’re preparing for sleep, your pancreas is kind of preparing for sleep too. We don’t wanna have to be pushing on your pancreas for insulin at night.

[00:21:00] JJ Virgin: When you do that, you’ll tend to wake up with higher fasting blood sugar. So, um, stop eating. We wanna give your body time to digest, restore, rejuvenate during sleep, get your growth hormone up, which. It will not be able to do as well if you are digesting. I think the best time to eat is about an hour or two after you wake up in the morning.

[00:21:17] JJ Virgin: But again, we have to figure out what works best with your schedule, working out, et cetera. But really getting on a consistent schedule that goes, that will work with your circadian clock. Eating more during the times when you’re moving more, when there’s daylight eating less in the evening. So. I generally will wake up around six 30.

[00:21:35] JJ Virgin: I eat breakfast around 8, 8 30. Head to the gym around 9, 9 30. Work out. Come back. Then I’ll have lunch usually around noon, and I try to have dinner by six. So see what works with your schedule. Sometimes I throw in an afternoon snack. I used to be like the crazy person. No snacking. I still think we’re better having breakfast, lunch, dinner, or if you are one of those people who likes to push your window a little bit, maybe you’re trying to restore insulin sensitivity and blood sugar balance better, you can shut it.

[00:22:05] JJ Virgin: Shut. A little bit lower than that, but I like an earlier morning. Intermittent fast, like 10 to six rather than doing like noon to eight depending on your clock. I do think we’re better off not grazing throughout the day because you want your body to have time to digest and that some let something called your migrating motor unit come in and clean out your gut.

[00:22:23] JJ Virgin: So can’t do that when you’re eating. So basically, eat, digest, have some fluids. Maybe some green tea, then have lunch, do it again. So that’s what I like to do. I think that’s the best thing. And when you’re eating that protein, fiber, and fat trifecta, it’s great for satiety. Now the other thing that I, I just gotta mention here is I really think that we should be doing a macro audit and then doing a macro audit.

[00:22:49] JJ Virgin: Every once in a while, if you start to see your weight creep, because quite often it’s a caloric creep, believe it or not. Most of us gain weight. You know how we gain a little bit of weight each year, but really if we were doing a body composition, we’d see what’s happening is we’re putting on fat losing muscle.

[00:23:03] JJ Virgin: So it’s even more devastating. So our metabolism’s gonna be slowing down a bit because one of the ways we dictate our resting men val rate is with muscle, but also there’s this caloric creep is what I’m calling it, where we’d start to eat a little bit more than we used to. So we’re moving less. We’re doing less activity, so maybe we’re moving a couple hundred calories less a day.

[00:23:22] JJ Virgin: We’re eating a little bit more each day and it’s, it’s actually that swing of just a couple hundred calories that causes that slow, low grade fat gain that you wanna avoid. I’m gonna throw one more out there. I told you I had one that would blow your mind ’cause you would never think of this. The other one that can do this is that you are just.

[00:23:40] JJ Virgin: Too comfy. You’re sitting around too much in the ac. So here’s what’s wild. Like when you think about how our lives are now, I don’t know about you, but like going to the grocery store now is like a field trip. It’s a treat. I never go. I do Instacart. So there’s all the steps and all the carrying of groceries and everything else that I just don’t do, where you would have to get all the stuff, carry it, carry it up to your, wherever you are, and we have our house set up.

[00:24:07] JJ Virgin: Like 72 degrees right now. Think about before ac when I, where I grew up in Northern California, we had a heater that we barely ever used and we did not have ac. So I, my body had to regulate its temperature, not the outside. So air conditioning actually makes your body not have to work as much. Instacart makes your body not have to work as much.

[00:24:31] JJ Virgin: Elevators make your body not have to work as much. Same with moving sidewalks. Like when I go to the airport, I never take the moving sidewalks. I take the actual regular walkway and if I don’t have a carry on, then I take the stairs. Like look at all the different places where there’s opportunities for you to move more, for you to have to adjust to the heat.

[00:24:52] JJ Virgin: It’s one of the thing reasons contrast therapy of like doing heat and cold can be so great of where you can carry things. That’s why we like. What’s called the farmer’s carrier where you carry dumbbells around the gym, like how do you just make yourself work harder instead of making it. Easier, right?

[00:25:08] JJ Virgin: One of my lines, my early business mentor said, don’t wish it was easier. Make your, make yourself stronger. This is what we need to do. We need to make things a little harder on ourselves. Now, I’ve just given you a load of stuff. What I’d love you to do is go, okay, what’s like the big, what’s the one thing I could start with?

[00:25:24] JJ Virgin: Because if you look at all this stuff and go, I’m gonna do all this stuff, then you’re gonna do none of this stuff. Let’s be honest. But of all of these things, which one did you think, oh. We should do that. Pick that one. Or, or what’s the one that’s like the big struggle? Let’s focus on that one. Like what one can we really move the needle on?

[00:25:44] JJ Virgin: I always like to major on the majors before I major in the minors, and I’d love to hear in the comments like, what’s the one, what’s the one thing? And by the way, if you have not yet subscribed, make sure that you subscribe and, and, uh, share the show. Share the show with other people who are thinking they might be a little crazy ’cause they’re doing everything right and it’s not quite working.

[00:26:03] JJ Virgin: Go ahead and share it with them too. I so appreciate you and I’ll see you in the next video.

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