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Hi, I’m JJ Virgin!

My team and I help people age 40+ lose the weight and keep it off, so they look and feel better than ever.

So where were you in the ‘80s?

I was traveling around the world teaching aerobics, complete with pastel leotards, spandex tights, and leg warmers. (It’s okay to laugh – I do every time I see the pics!)

Soon I owned a gym and became one of the very first personal trainers in LA. It was just me and Body by Jake, out there teaching people how to eat right and get fit.

And that’s when I realized we were doing it all wrong.

That was back in the days of low-fat cottage cheese, whole wheat bread, and counting calories. But some of my celebrity clients still couldn’t seem to lose the weight! I’ll be honest: I assumed they were cheating. So I called their bluff! I took them on a luxurious spa getaway, where I could monitor everything they ate and all their activities. Guess what happened? Some of the participants dropped pounds, just as expected. But some of them didn’t see the scale shift at all – one or two even gained weight! That’s when the light bulb went off.

Your body is not a bank account.
It’s a chemistry lab.

It’s not just calories-in, calories-out.

A hundred calories of leafy greens affects your body much differently than getting those same calories from a chocolate cupcake!

Not only that, so many “health” foods are actually awful for you: diet soda, whole grains, tofu, fat-free yogurt…

When most people eat these foods, they experience inflammation that can cause miserable symptoms like stubborn weight gain (especially around the middle!), fatigue, headaches, joint pain, skin trouble, mood swings, and gas and bloating.

There’s a better way!
(And it’s so much easier…)

I spent years doing hands-on research, working with doctors and clients and taking dozens of grad school and certification courses.

I discovered that by finding your food and carb intolerances and working out a whole lot less, you can create a healthy lifestyle customized to your personal body chemistry and needs.

And that first light bulb moment 20 years ago led me to where I am now: a triple-board certified health expert, Fitness Hall of Famer, 4-time New York Times best-selling author, and passionate advocate of eating and exercising smarter.

No deprivation, no guilt, and
no more hours on the treadmill!

Whatever your goals – weigh less, move more, get out of pain, look and feel younger – we’re here for you!

My team and I have helped over a million people lose weight and keep it off, and we can’t wait to show you how to reignite that spark and reclaim your energy and vitality!

You can do this, and my team and I are honored to show you how.

You’re family now. And that means access to hundreds of free recipes and resources, plus doctor-endorsed programs, the highest quality products, and the support you need to create your ideal lifestyle.

We don’t do magic weight loss pills or empty promises.

But if you’re committed to changing your life, let’s get started!

Our goal is simple: to empower you to take your health into your own hands and help you recognize you are 100% worth it.