About

HI, I’M JJ VIRGIN!

My team and I help people age 40+ lose the weight and keep it off, so they look and feel better than ever.

The result? You lose weight, keep it off, and look and feel better than ever.

As Seen on

It’s Not Your Fault.

If You’ve Done All The “Right” Things And Still Struggle With Weight Loss…

You’ve probably tried every diet under the sun. Sure, you lost a few pounds in the beginning. But along the way, you’ve struggled with energy levels, brain fog, and other problems.

Eventually, the weight came back with a vengeance, leaving you feeling defeated and frustrated.

But here’s the reality: It’s not your fault! It’s your body’s way of responding to the foods it can’t handle—foods you may have been eating precisely because you thought they were good for you.

If you’re eating clean, exercising regularly, and doing everything else “correctly” but you struggle to lose weight, you’ve come to the right place.

I’ve Been In This Business For Nearly 4 Decades.

Along The Way, I’ve Learned What Works… And What Doesn’t.

When I got started, I was traveling the world teaching aerobics, complete with pastel leotards, spandex tights, and leg warmers. (It’s okay to laugh – I do every time I see the pics!)

Remember, that was back in the days of low-fat cottage cheese, whole-wheat bread, and counting calories.

Even with all those diet foods, some of my celebrity clients still couldn’t seem to lose the weight! I’ll be honest: I assumed they were cheating. So I called their bluff! I took them on a luxurious spa getaway where I could monitor everything they ate and all their activities. Guess what happened?

Some dropped pounds, as expected. But some of them didn’t see the scale shift at all – one or two even gained weight!

That’s when the light bulb went off.

There’s a much better way

(And It’s So Much Easier…)

I spent years doing hands-on research, working with doctors and clients and taking dozens of grad school and certification courses.

I discovered that by finding your food and carb intolerances and working out a whole lot less, you can create a healthy lifestyle customized to your personal body chemistry and needs.

That first light bulb moment decades ago led me to where I am now: a triple-board certified health expert, Fitness Hall of Famer, four-time New York Times best-selling author, and passionate advocate of eating and exercising smarter, not harder.

Your body is not a bank account. It’s a chemistry lab.

It’s Not Just “Calories-in, Calories-out.”

A hundred calories of leafy greens impact your body much differently than getting those same calories from a chocolate cupcake.

Not only that, so many “health” foods are hurting you: diet soda, whole grains, tofu, fat-free yogurt…

When most people eat these foods, they experience inflammation that can cause miserable symptoms like stubborn weight gain (especially around the middle), fatigue, headaches, joint pain, skin trouble, mood swings, and gas and bloating.

No deprivation, no guilt, and no more hours on the treadmill!

Whatever Your Goals – Weigh Less, Move More, Get Out Of Pain, Look And Feel Younger – We’re Here For You!

My team and I have helped over a million people lose weight and keep it off, and we can’t wait to show you how to reignite that spark and reclaim your energy and vitality!

You can do this, and we’re honored to show you how.

You’re Part Of Our Community Now.

And that means access to hundreds of free recipes and resources, plus doctor-endorsed programs, the highest quality products, and the support you need to create your ideal lifestyle.

We don’t do magic weight loss pills or empty promises.

But if you’re committed to changing your life, let’s get started!

Our goal is simple: to empower you with knowledge and confidence to reclaim control of your health—and know you’re 100% worth it.

Love,

One simple shift in your eating. Serious results.
Have less hunger, better blood sugar balance, and more energy…and finally lose weight.
Join my FREE 7-Day Eat Protein First Challenge now!

7 Day Challenge

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