The Science-Backed Formula That Changes Everything After 40
Women over 40 face a perfect storm when it comes to protein – we’re losing muscle mass, dealing with anabolic resistance, and juggling life demands that make proper nutrition feel impossible. I’ve cracked the code on hitting my daily protein goals without the boring chicken breast routine, and I’m sharing exactly how I do it. From my morning smoothie hacks to my favorite grass-fed steaks with pluck seasoning, I’ll walk you through my real-world strategy for getting 0.7 to 1 gram per pound of target body weight. This isn’t about restriction – it’s about building the foundation for aging powerfully while actually enjoying your food.
What you’ll learn:
- Why protein needs increase dramatically after 40, and the science behind anabolic resistance
- My exact daily protein formula and how to calculate your target intake
- Strategic meal timing, including the importance of “bumper meals” at breakfast and dinner
- Creative ways to boost protein without relying on plain chicken and boring powders
- Plant-based and animal-based protein combinations that actually taste amazing
- Simple batch cooking strategies and travel hacks for consistent protein intake
- How to use protein powders, collagen, and essential amino acids effectively
- The role of digestive enzymes in maximizing protein absorption as we age
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Resources Mentioned in this episode
7-Day Eat Protein First Challenge
Reignite Wellness™ Collagen Peptides Powder
Reignite Wellness™ Protein First Enzymes
Vital Choice wild-caught seafood
Reignite Wellness™ Plant-Based & Paleo-Inspired All-In-One Shakes
Get 60 FREE delicious, protein-packed shake recipes in my Eat Protein First Smoothie Guide
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You know, you should be eating more protein, but between the math, the meal prep, and that chicken breast staring at you again, it can start to feel like a full-time job. But here’s the thing, getting enough protein doesn’t have to be boring, complicated, or bland. Hey, it’s JJ version here, nutrition Expert Fitness Hall of Famer and Age Divine Muscle Maven.
Here to show you how I actually hit my daily protein goals. Without doing the dry grilled chicken or the flavorless protein powders. You know, protein is the single most important macronutrient for women over 40 looking to stay a lean, protect their metabolism and age powerfully. But the reality is most of us aren’t getting anywhere near enough.
You probably heard the statistics, and I’m gonna walk through why you need this. A 0.7 to one gram per pound of target body weight. Reality is most women. Are getting somewhere in the 40 to 60 grams a day range. Wow. So today I’m gonna pull back the curtain on my protein strategy, how much I eat in a day, my go-to source of things that I actually love and look forward to, and the daily habits that make it super easy to do this.
And also. Totally delicious. So let’s dive in first as to why protein matters, especially if you’re listening to this at 40 or over. So, protein is our function macronutrient. It helps prevent muscle loss. It supports your metabolism. It bounce blood sugar, and it helps keep you fuller longer, which means better satiety, less cravings.
Better energy and easier fat loss. And here’s what’s important. Protein of the three macronutrients has the highest thermic effect. So protein has, you use about 25% of the protein in the digestion and assimilation of protein. Contrast that with about five to 10% of carbs, or pretty much almost nothing. Of fat.
So it’s way more thermic and it’s way more satiating, but it’s also helps with those cravings because you get essential amino acids from protein, and those essential amino acids can help with things like serotonin and dopamine. So it really helps to shut down those cravings. So why, especially in midlife, is this so important?
Well, it turns out there’s a couple things that go on starting at around age 30. That start to shift things, and you’ve already heard it, starting at around age 30, we start to lose up to 1% of our muscle mass a year. It’s about three to 8% a decade unless we’re doing things to preserve it. And if you are trying to lose weight, I hope that you understand that you are not trying to lose weight, you’re trying to hold onto or build muscle while losing fat.
If you are practicing any chloric restriction, you are really gonna wanna focus on that muscle to help preserve that lean mass. Another thing that happens as we start to age. If you’re insulin resistant, if you’ve got more fat in your muscle, but it especially happens as we age and it’s this phenomenon called anabolic resistance.
What it basically means is we can’t take the aminos from protein, which is what we’re eating, the protein for those essential amino acids. We can’t take the the amino acids from protein and use them to make muscle as well as we used to do when we were younger. The other thing that happens is we age. A hormone called myostatin starts to increase, and then the contrasting hormone fos statin starts to go down.
This is a double whammy. ’cause when as myostatin increases, it actually makes it harder for you to put on muscle. You’re breaking down more muscle and you need the fostin to make the muscle quite often. We are just not working out or moving as much as we used to. So that’s just hits a double whammy. So you need the protein, but you’re not gonna build muscle eating protein sitting on the couch either.
But one of the things we kind of know as we age is life starts to get in the way. Like you think about your life in your teens and twenties when you thought, you thought you, you had so much going on, and then all of a sudden you’re in your. Thirties and forties and you’ve got kids and parents and jobs and houses and all sorts of stuff going on.
And time is at a super premium and one final thing that happens, and that is our digestion can start to go down, starting at around age 30. We also start to lower our stomach enzymes. And if you’re under any kind of stress, that just compounds the problem. So this is where I think protein digestive enzymes can play a huge role, go a long way in helping out.
So that’s the first thing that’s setting up what the problem really is. Now let’s talk about, well, let’s talk about what I do in a day. So I’m gonna talk about how much protein I eat in a day, and what I’ll tell you is. I go for somewhere between 0.7 and one gram per pound of my ideal body weight. This is basically the same for men or women, but here’s the reality.
In a perfect world, we’d be basing that protein on our. Lean body mass, how much fat free mass we have. But I don’t wanna complicate the issue here. And if you go a little over in your protein, it’s not an issue. In fact, we know that if all you did was take some of the calories away from carbs and fat and put ’em over to protein, you’ll initially lose some fat because of that thermic effect.
So it’s kind of hard to sit down and go, gosh, I really pigged out on that chicken tonight. But you’ll hear people do that on the pasta or the bread or the dessert all the time. So. I would rather see you err on the higher side, the 0.71 gram per pound of target body weight, especially if you are focusing on losing body fat.
Notice how I said that? ’cause I want to focus always on body composition, not weight. It is not what you weigh, it’s what that weight’s made up of. How do you know your target body weight? Think about. What weight would be like if you just went, this would be a dream come true weight for me. This is where I would totally feel my best.
And that’s really where you wanna look at. Like, you know, if you were going to, let’s say go, I know this is like sparking fear in, in people’s minds, and I would never want to do this, but let’s say you were gonna go do some kind of a, uh, physique contest on stage in a swimsuit. Ugh. But what weight would you think you’d need to be there?
That’s the weight. It’s the weight where you’re at an ideal body fat, a great body composition. That’s the weight to aim for. Alright. Now there’s been a lot of talk about when the best time to eat this protein is. So if we’re saying 0.7 to one gram per pound of target body weight, okay, so when should you eat that?
What’s interesting is there’s still this myth that pervades out on the internet that you can. Only digest whatever it is, X amount. I actually had someone DM me and say, say, I heard you could only digest 27 grams of protein at a meal. I’m like, really? 27? It turns out, you know, you can digest it all. It’s just where is it gonna go?
Is it gonna be. Stored in your muscles. Is it gonna be used to make hairs, skin and nails? You know, is it gonna be turned over and turned into glucose to be used as fuel? What’s it, what’s the fate of it? What a recent study showed that kind of blew up the whole protein research world, and it was a, it was by a really top notch researcher, Dr.
Luke Van Loon. He showed that you could take a hundred grams of protein and it would be utilized. What we know is. You can eat a lot at once. However, the research still points to, you’re better off spreading it throughout the day with an optimal amount, especially what I would call your bumper meals the first meal of the day when you break your fast and that last meal of the day before, you know, a couple hours before bed.
Reason being is when you break your fast, you wanna have enough. Protein to trigger muscle protein synthesis. This is a shout out to Dr. Donald Lehman, who really pioneered this work showing that you need enough protein to get enough leucine to trigger muscle protein synthesis. And probably this goes up as we age because of that anabolic resistance.
So where they say 30 grams likely for us, it’s probably more like 40 grams. And so I go for 40 grams of protein at my breakfast, and I like breakfast. I tried the intermittent fasting thing, eating. Later that did not work for me. You gotta find what works for you. The most important thing is to get in enough protein overall throughout the day, but I do 40 grams, at least in breakfast and dinner.
That’s where I always go. And generally I do a little bit more than that, especially at dinner. But again, I call those the bumper meals, and I want you to think about really prioritizing those. I do have a little bit of a hack if that isn’t something that you’re able to do, if you, and this happens to me sometimes when I’m traveling and I’ll tell you either I’m gonna go work out first thing in the morning and I can’t eat, and some people do great with the fast food workout.
And I don’t tend to feel great. So what I do is I’ll put some collagen in my coffee because I really like that collagen before I go work out to really support my connective tissue. And then I will do my shein um powder with my essential amino acids, my amino acid power powder. My electro replenish powder, I’ll take that all to the gym.
So that’s how I solve it when I’m traveling, or let’s say I go have breakfast when I’m traveling, and there really isn’t anything but say some scrambled eggs and you might think, oh, that’s high protein. It’s eggs. But the reality is an egg has, depending on the size of an egg, six to eight grams of protein.
And so when you’re eating scrambled eggs. You’re not going to get a lot of protein before you overload probably the amount of calories that you want to consume at that meal. And so what I will do with that is I’ll have my serving of scrambled eggs, and then I’ll also have some essential aminos just to make sure I’ve got what I need on board.
So that’s a little way that I can kind of cheat it through. Let me talk about some of my. Favorite protein sources. I will tell you, um, I have been a vegan, I’ve been a vegetarian, I’ve been paleo, so I’ve done all right. Um, you know, I started studying nutrition literally when I was 12, and I’ve always been my first Guinea pig and of one.
So I’ve gotten my protein from my veggies and vegan and. I know where I feel best, but I feel best very omnivore where I’m getting primarily a lot of my protein from animal sources, but bumping it up with the plants so I’m not discounting the plants either, and I’ll share where I like to get some of that as well with the animal.
Let’s talk fish first. I love, I. Fish because you’re also getting the fish oil. And my goal is to get three servings of fish in a week. I still take a little extra fish oil and we know it’s anabolic and I measure my Omega-3 fatty acid index, but I really love to get in some wild salmon, some sea bass, some halibut.
Shout out to vital choice. We’ll put them in the show notes. That’s where I get most of my fish from there. And I’ll also do a little bit like sometimes we’ll make a chapino and do some shrimp and LAN guino and things like that. The other thing I love are grass fed, grass finished meats. Love, like I love New York steaks.
I love bone in New York steaks. And we also get these great grass fed, grass finished beef tenderloin tips that we’ll make stir fries with. So lots of grass fed, grass finished red meat and lamb, and I always try to get the leanest sources possible of any of that stuff. We will also do pastured pork, pastured chicken, and I really like pastured chicken thighs.
Shout out to pastured chicken thighs in the air fryer. With pluck seasoning, it is like the greatest thing ever, honestly. So delicious. So those are some of my favorites. What we do is we make those for dinner and then we make extras. So we have it for lunch the next day. So it’s super easy to do this. The other things that I will do are pastured egg and egg white combos.
So. I’ll do two eggs and then another six egg whites, and I just buy the boxes of the cage tree egg whites, and I’ll do six. It’s basically, I think six tablespoons of that. And I will also do Greek style yogurt. I do the non-fat plain and I do low-fat cottage cheese organic, so I will do those two. I found a really good clean Greek yogurt called, no, I think it is.
So find some great ones. If you can find the, you know, the. Clean dairy, awesome. But I try to eat a little bit of fermented food now that I can eat dairy again. For a while there I was intolerant to it, healed my gut. Then I will also use my protein powders, and I have a pea based one and a paleo based one, a bone broth based one, and I’ve actually made them so that they’re amino acids mimic that of whey protein.
So if you’re having issues with whey protein, you can’t do it. I’ve put these protein powders together to do that. If you can’t do dairy, then I got you covered. So I like to use protein powders for all sorts of different things, desserts, et cetera, and I might stir ’em into a yogurt or just do a smoothie on its own.
So those are all of my options. Now, the pea based protein powder, obviously is a great plant-based option. I like to do a mix of animal-based protein plus plant-based protein. My very favorite plant-based protein of all our lentils. I love them. I think they’re amazing. Plus you’re getting all that great fiber, so they’re feeding your microbiome.
So lentils and legumes, fantastic. Um, if you are doing solely this, make sure that you are also complimenting that with some wild rice or some quinoa, so you get the right balance of amino acids. The challenge with plant-based is the amino acid balances are not the same as animal-based. Animal-based amino acid balances were made to rebuild animals.
Plants were made to rebuild. Plants. We are not plants, but we can put ’em together to get there. And so you can put your lentils or legumes with some wild rice and some quinoa, uh, and you can throw some hemp seeds or flax seeds or chia and be set. As far as soy goes, I’m really reevaluating soy. You know, in the virgin diet I pulled out the top most likely, uh, food intolerance foods, and really it was gluten creates the problem.
So does fructose quite often. A lot of these artificial sweeteners. But then dairy, eggs, corn, soy. Peanuts. Here’s the issue. Soy in our world here in the us, soy, gluten and corn, very genetically modified, uh, glyphosate use. So if you can find organic soy fermented and you don’t have a thyroid issue, I think soy can be something you can rotate into your diet.
Fermented, organic, right? Plant-based options. Again, I love to do an omnivore diet where I use plants to amplify my protein and to get that fiber in as well. And so think about it like this was actually my lunch today was a cauliflower peel off I made with mushrooms, lentils. Cauliflower and then I had some of that chicken thigh with the pluck seasoning so you can make some amazing things and kind of pull it all together as a great omnivore plan.
Of course, convenience wise, I love me some protein powders and um, I also use collagen. I mentioned I use it before I go to the gym, but don’t think of collagen, even though it’s protein and it’s the most abundant protein in the body, it’s. Not a complete protein. And so don’t think of that as your protein source ’cause it’s, think of that as your source for collagen in your body.
And so I love to use it, especially before going to the gym. I do about 10 grams. I think it’s a really good, something really good for our joints, for our connective tissue, for our hair, skin and nails. But I don’t think of it as like, oh, I’m getting my protein in here. Another thing I do for convenience, I love the clean beef sticks and I, my favorite ones are the Primal Valley Beef Sticks.
We’ll put a link to those and protein bars. So I’ve always carried protein bars. Now we are in the process of reformulating them. This is one of the cha most challenging things to do. Well, I will tell you, um, with the sweeteners and what’s in them. And then selling them fast enough so they don’t get moldy.
There’s a whole whole thing. It’s a whole thing. So stay tuned. If we bring some back again, right now I’m kind of searching back on the hunt to find a good clean protein bar that uses allulose or monk fruit as a sweetener, not artificial sweeteners, and that isn’t creating a whole big. Promo. They haven’t really seen one.
And again, the easy hack, if you’re stuck at all. And what I’ve been also adding in just a little bit before bed are some essential amino acids. So I created an an amino acid power powder. I will use that. If I’m doing a fasted workout, I’ll use that traveling. If my breakfast is wimpy, I’ll use that at night If I’ve like.
Skipped dinner or, um, I had dinner way early just so that I can not get myself catabolic. So let’s talk about easy ways to boost protein without feeling like you’re just kind of gnawing on a chicken all day long. Some things that actually will work here, first of all. You’ve heard me say it. Eat protein first.
I say that for a reason. I like to tell people to eat protein first because then I know that you ate it. Because quite often people will like sit down, snf down their bread, their salad, you know, the pasta, and then they go, I’m full. I’m like, eat your protein first, then that won’t happen. Double up your breakfast protein.
So this I do quite a lot, is like add in some bone broth protein into your Greek style yogurt. ’cause you’re gonna get the collagen, you’ll get those amino acids, you’ll get the yogurt, you’ll get the fermented amazing add in that egg, those egg whites to your scramble. That’s another good one. By the way, if you’re an oatmeal person, you can add in protein powder to oatmeal.
You can also do a savory oatmeal and add in like ground meat, ground chicken, right? Amazing. And make sure that you’re batch cooking. Make this easy for yourself if you’re gonna take the time to make chicken thighs. Make a bunch of chicken thighs. If you’re making steak, make extra steak. Do it super easy.
Quite often we’ll make grass fed ground beef patties. We’ll make a bunch for a couple days in a row or we’ll even make ’em and freeze some so we have ’em for later. If you are snacking, and I’m kind of changing my mind on snacking, I used to be like the adamant do not snack, but sometimes, you know, we ate breakfast at like eight and lunch at 12 and we’re not having dinner till six, and you’re like.
I’m kind of dying here at four. So if you’re gonna have a little snack, make it a protein rich snack. Even a little mini protein shake could be a great one here. Right? You know? ’cause usually these snacks, the reason I don’t like ’em is they’re just carb bombs. No one should be doing a carb bomb. And then make sure you’re using the.
Tools. I can’t tell you how many people are like, oh no, I’m getting enough protein. I go, what’d you have for breakfast? They go, oatmeal and an egg. I’m like the, you got like eight grams, 10 grams of protein if you’re lucky. So use your chronometer app and use a food scale, weigh and measure. You don’t have to do it forever, but do it to make, to get your started so you really can make sure you’re doing what you need to do.
Right. Super important. I’m gonna walk you through like a typical day for me. So, a typical day for me, I might do, and I like to do either, if I’m doing one of my smoothies, I like to mix my two protein powders together, my plant and my, uh, bone broth protein. ’cause I like the texture that they do. Sometimes I’ll bump, even if I’m doing bone broth, I’m getting some of the collagen from that.
But if I’m doing, I’ll plant, I’ll add in the collagen to it. Then I’ll add in a little bit of nut butter or chia seeds or flax seeds, and I do an extra scoop. So I get everything that I need there. And then of course, when I go to the gym, my essential amino acids are in my water bottle. That’s probably overkill, let’s be honest.
But I’d rather. Have a little overkill than under Kell lunch. One of my favorite lunches is to do, I love arugula with little olive oil and red wine vinegar, or lemon and salmon, wild salmon, and some lentils. And again, there you go. With the plant protein. In the animal protein and add some digestive enzymes.
I don’t take digestive enzymes with shakes. You don’t need it. But if you’re doing. Animal protein, I think it’s super duper helpful if I’m gonna do a snack. A snack, a typical day for me would be like either one. I still have some of my leftover protein bars or a little Greek yogurt with some cheer berries.
I do a lot of berries, so that would be where that fit in. Typical dinner for me. Grass fed, grass finished New York steak, and then I’ll do some like roasted Brussels. And I’ll do some sauteed mushrooms and onions. I tend to do a lot of vegetables at night, not a lot of carbs. I do those more around during the day at lunch, especially after the gyms when I hit some berries and again, some protein digestive enzymes for the win.
Alright, let’s just do a couple takeaways to make sure you really got this message dialed in Protein. It is the most important macronutrient for aging strong. And you know, if you’re doing protein from plants and animals, you’re gonna also get some healthy fats, and you’re gonna get some fiber and some phytonutrients, you’ll get it all.
So make sure you’re eating protein first and focus on the top quality sources. Remember, you are what you eat, and you are what you eat. Eight. This really doesn’t have to be hard. You just have to pay attention to it. You have to focus on it, right. To make it easy, I have my Eat Protein first seven day challenge and the link will be in the description.
So you can grab that. And what I’d love to hear from you is like, what’s your go-to protein meal? What’s your fve? ’cause maybe I can like. Learn something over from you too. Make sure you subscribe. Always love any comments and especially if you’ve got a friend who’s like still hitting the avocado toast for breakfast or the muffin, do them a favor and share this with them.
Alright, thanks so much.
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