As Seen on
JJ Virgin
Certified Nutrition Specialist
Board Certified In Holistic Nutrition®
Certified Personal Trainer
Revolutionary health leader JJ Virgin is a triple-board certified nutrition expert, Fitness Hall of Famer, and a passionate advocate for the healing power of food and exercise. She’s on a mission to redefine aging—not as something to endure, but as a stage of life to own with strength, vitality, and purpose.
A 4-time New York Times bestselling author, JJ is known for innovative, breakthrough concepts like “Muscle Changes Everything” and the inspiring shift from “aging gracefully” to Aging Powerfully. Her muscle-first approach challenges outdated weight loss models, helping people build strength, boost metabolism, and take control of their body and destiny.
She’s also the founder of the Health Business Growth Collective (formerly Mindshare), the most influential community of health entrepreneurs in the world. Her leadership has helped launch more New York Times bestsellers, PBS specials, and 7-figure brands than any other group in the industry.
A powerful media personality, JJ has co-hosted TLC’s Freaky Eaters, served as the nutrition expert for Dr. Phil’s Weight Loss Challenges, and appeared on PBS, Dr. Oz, Rachael Ray, The TODAY Show, and more. She regularly commands audiences of 10,000+, has shared the stage with icons like Tony Robbins, Seth Godin, and Gary Vaynerchuk, and teaches for Tony Robbins’ Life Mastery program.
JJ is also a successful entrepreneur, having built two multimillion-dollar businesses—including a 7-figure personal brand—and is a 3x Inc. 5000 founder and top 10 finalist for the John C. Maxwell Leadership Award.
JJ is the author of The Virgin Diet, The Virgin Diet Cookbook, JJ Virgin’s Sugar Impact Diet, JJ Virgin’s Sugar Impact Diet Cookbook, and Warrior Mom: 7 Secrets to Bold, Brave Resilience, which chronicles the lessons she learned while fighting for her son’s life.
Her popular podcast, Well Beyond 40, has surpassed 22 million downloads, and her social content reaches millions across YouTube, Instagram, TikTok, Facebook, etc.
With her signature blend of nutrition, fitness, mindset, and business strategy, JJ empowers health leaders and individuals alike to show up stronger, live longer, and lead a new era of health and high performance.
APPEARANCES
JJ Virgin On The Today Show
JJ talks about how on The Virgin Diet, you drop seven foods from your diet to lose seven pounds in seven days.
JJ Virgin On Hallmark
JJ reveals how much sugar is in “healthy” foods and offers a recipe for chocolate avocado mousse.
JJ Virgin On PBS Special
This PBS special takes a deep-dive into The Virgin Diet and the 7 foods that are hurting you.
JJ’S SIGNATURE TALKS
What’s next when you’re doing everything right, but none of it works? JJ explains why “healthy” foods may be the very ones holding your health hostage – creating weight loss resistance, accelerating aging, and making you crave the same foods that are hurting you.
Based on her runaway New York Times bestseller. The Virgin Diet, JJ shares the answers for when the scale won’t budge, and you’re sick and tired of feeling sick and tired.
Sugar is America’s drug of choice, yet most of the time, we don’t even know it’s there! It lurks like a landmine in health foods, diet foods, and more. JJ explains how to find and eliminate hidden sugars that cause struggles with weight, energy, and chronic illness.
Like any drug, quitting cold turkey doesn’t work, so JJ spells out exactly what it takes to pinpoint and end sugar addiction, based on her ground breaking New York Times bestseller, Sugar Impact Diet.
After almost losing her son in a devastating hit-and-run, JJ spent many long months working to bring him back. And she could only step up because maintaining her own health and strength had been a lifelong priority.
JJ shares her inspiring story, plus the tools and simple routines that can help you maintain high performance in the face of any challenge. Prepare today so you’re ready for the opportunities tomorrow brings!
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